8/3/2023 0 Comments Building a wechat mini programUnlike normal web-based apps that can work with any browser, these Mini Programs can only be used within WeChat.įor Mini Program development, it is important that creators are strictly adhere to Tencent’s guidelines, as Mini Program updates must be submitted to Tencent and programs can be blocked for violations. Because they don’t need to be downloaded, they are small – this limits functionality. There are some drawbacks to using Mini Programs as opposed to browser-based web apps or even native apps themselves. They are also shareable in WeChat conversations between users, so there is much more opportunity that your customers can pass on information (and potential sales) to people they want to recommend to your business. They don’t use up precious data in downloads. Additionally, they tend to run really quickly. This integration into China’s most-used app is a great opportunity for businesses of all sizes to reach their audiences. One of the clear benefits is that users can access them within one app. Now, with Mini Programs, accounts can send subscribers both notifications and link posts to Mini Programs. Official Accounts on WeChat were previously hindered by the inability to hyperlink products or services in WeChat.
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